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Sella Blog - May, 2010


The 2010 Auckland Grammar School Foundation Trust Dinner Charity Auction is underway on www.sella.co.nz once again.

Following on from the success of the auction in 2009, Auckland Grammar School has listed close to 60 exciting $1 Reserve items.

Up for grabs includes sporting memorabilia, artworks, gift products, education tuition, music vouchers and even a free range ham.

Auctions continue until next Thursday, the 3rd of June, with all proceeds going directly to Auckland Grammar School.

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It’s been another great week for independent businesses picking up premium advertising on Sella through the Sella Advertising Reach auctions.

Great Deal

The best deal to go this week was the 50,000 premium Ad Impressions targeted to the Motoring section which were picked up by Stereotype Hifi for $51.00 or in CPM (refer to last weeks post for definition) terms $1.02.   Brendan Smith of Stereotype Hifi said “As a small NZ business with limited marketing budget, we were very excited to [...]

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Hi all,

We told everyone that we would listen to feedback about everything for the site, and change stuff when the majority of users wanted it.

In the last week there has been a massive increase in people asking for a Message Board system – so, we’ve decided to build one.

We have some really cool stuff coming out in the next 4 weeks that the MB’s will be built into – we think you will like it, and we think its superior [...]

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Just Click

Last week we launched a trial store initiative called “Sella Advertising Reach“.  This initiative has been aimed at giving independent businesses in New Zealand the opportunity mix it with the big brands and purchase our premium island ad or 300×250 position via what else but a Sella Auction.   Not only that but half the earnings from this inaugural Impression Auction are to go to the Child Cancer Foundation.

The initial 3 packages consisted of 50,000, 75,000 and 100,000 Ad Impressions that are to be served [...]

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Interesting Stats

We had some massive growth in April.  In terms of activity on the site we grew more from March to April, than we did from October last year to March this year!!

Our members now top 250,000 and listings are almost at 240,000.

Two key stats that we look at internally are Questions on Auctions & Watchers on Auctions – this is a great indicator of people finding stuff that they like.  As you can see from the graphs below, they [...]

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