-How to pay for items (most important !!!)

-When and how the products are going to be delivered.

-If faulty, how they are going to get a refund and also how the customer can return the product.

-Warranty policy of the item.

The information supplied will give  the user an added sense of security, and in turn making it easier for them to hand over their hard earned cash.

As a store you can now load a new or modify the existing banner that sits on top of your store page.   Banners and logos give you the store owners, extra branding and promotional opportunities, and at the same time being completely FREE.

Special Message

This allows you to add a personalised message to the top off all your listings with one click of a button.

i.e SALE 6.9% Off for July Only, ends in 10 days!

1. About Us

This is a great opportunity for you the store owner to tell the customer more about who you are and what you do, get on a personal level with your customers.

Try and give the buyers as much information you can, the better your credentials the more sales you are potentially going to make.

You must sell yourself and your business.

2.Map Have a retail store?

Or [...]]]> The designers have been hard at work again making it easier for you the store owners.

1. About Us

This is a great opportunity for you the store owner to tell the customer more about who you are and what you do, get on a personal level with your customers.

Try and give the buyers as much information you can, the better your credentials the more sales you are potentially going to make.

You must sell yourself and your business.

2.Map

Have a retail store?

Or allow pick-ups from home?
Do customers need to find your business?

Let the customers know where you are physically located.

They might feel more secure in picking up the product in person, try and sell them an upgrade model or something that complements the winning auction.

3. Store Photos

As customers are buying online, they might find it difficult to relate your online store with a real business.

Load up as many photos you can of the store front, the reception, or even just your workshop where the products are created or stored.

Additional pictures will make customers feel more comfortable to bid on your auctions.

It’s been another great week for independent businesses picking up premium advertising on Sella through the Sella Advertising Reach auctions.

The best deal to go this week was the 50,000 premium Ad Impressions targeted to the Motoring section which were picked up by Stereotype Hifi for $51.00 or in CPM (refer to last weeks post for definition) terms $1.02.   Brendan Smith of Stereotype Hifi said “As a small NZ business with limited marketing budget, we were very excited to [...]]]>

It’s been another great week for independent businesses picking up premium advertising on Sella through the Sella Advertising Reach auctions.

Great Deal

The best deal to go this week was the 50,000 premium Ad Impressions targeted to the Motoring section which were picked up by Stereotype Hifi for $51.00 or in CPM (refer to last weeks post for definition) terms $1.02.   Brendan Smith of Stereotype Hifi said “As a small NZ business with limited marketing budget, we were very excited to win this auction for so little. We expect this will give us some great exposure and increase our site traffic”.  To check out their latest products please visit them at www.stereotype.co.nz

Other great independent businesses who purchased advertising through the auctions this week were:

• Astra Property – www.astraproperty.co.nz, an independent property investment company.
• Pay Day Advance – www.paydayadvance.co.nz, instant cash loans to take you through to the next pay day.
• Purpletronic Store – www.purpletronicstore.com, high quality low cost consumer electronics.

adHub Join The Auctions

This new initiative is going from strength to strength and due to the fantastic response we have been getting, we will be extending the variety of advertising product’s not only on Sella but through a partner company adhub.

adhub will be auctioning off advertising across their network of websites which include great sites such as: Flicks, Realestate, Newstalk ZB, Food Lovers, Radio Sport, etc.  For a full list of advertisers within the Ad Hub network please go to their website here.

Auto-Bid

Now for a little tip for the next auctions that will be taking place.  To save time and stick to your budget, you can autobid on these auctions to a pre-determined amount which fits your budget.  Just log-in and follow the next steps on the auction page:

1. Enter the maximum you are willing to pay in the place a bid box.

1. Tick the auto bid checkbox.
2. Click the place bid button.

1. Confirm your bid.

Sella will automatically place the next minimum bid until your maximum is reached or you win the auction.  If your auto bid is larger than the reserve price, the first bid placed will equal the reserve, if your auto bid is less than the reserve, the first bid placed will be your maximum bid.

The team at Sella are looking forward to the next auction so stay tuned for the next round.

Last week we launched a trial store initiative called “Sella Advertising Reach“.  This initiative has been aimed at giving independent businesses in New Zealand the opportunity mix it with the big brands and purchase our premium island ad or 300×250 position via what else but a Sella Auction.   Not only that but half the earnings from this inaugural Impression Auction are to go to the Child Cancer Foundation.

The initial 3 packages consisted of 50,000, 75,000 and 100,000 Ad Impressions that are to be served [...]]]>

Last week we launched a trial store initiative called “Sella Advertising Reach“.  This initiative has been aimed at giving independent businesses in New Zealand the opportunity mix it with the big brands and purchase our premium island ad or 300×250 position via what else but a Sella Auction.   Not only that but half the earnings from this inaugural Impression Auction are to go to the Child Cancer Foundation.

The initial 3 packages consisted of 50,000, 75,000 and 100,000 Ad Impressions that are to be served Run of Site.   This form of advertising aims to not only grow your independent brand but also drive new leads to your business. The other great aspect of purchasing these premium positions is that Sella will build the advertising creative for you (unless you already have something).  A sometimes very costly exercise, even for the biggest of New Zealand companies.

Due to the great success of this initiative and the fantastic support from companies such as; NZ Laptops, Electron World, Benbrae Cadrona Valley Resort, Stunning Makeovers we have decided to keep this concept going.  Therefore just this morning we have listed another 8 new products, including targeting the Travel, Property and Motoring sections and also newsletter option! We will continue to offer this over the coming months so if you are interested in staying up to date with what products are on offer, then just sign in and select the subscribe button on the stores homepage:

Just Click "get the latest listings"

Don’t be worried by some of the jargon we might be placing in this post or in the Sella Advertising Reach product descriptions.  Just contact us if you are interested or post a question on one of the auction pages.  If you can’t wait till then we have put together a few definitions for you below:

Ad Impression: If a user is viewing a page on Sella then this generates an Ad Impression but the official definition is “The count of a delivered basic advertising unit from an ad distribution point”. The ad distribution point in this case being the 300×250 position.

Island Ad (300×250): This refers to the size and shape of the ad unit.  The 300×250 is the pixel size of the ad unit as it appears online and the Island Ad merely describes the shape of the ad or the appearance of it being an island within a website.  Other terms used for this specific size are MPU, Rectangle Ad or Banner Ad (but banner ad is somewhat an incorrect generic term).

CPM: “Cost Per Thousand” ad impressions are an industry standard measure for selling ads on Web sites. This measure is taken from print advertising. The “M” has nothing to do with “mega” or million. It’s taken from the Roman numeral for “thousand.”

Run of Site (ROS): This means that the ad you purchase as part of the auction will run across the entire Sella site and not be targeted to any particular area.

This is just the beginning for Sella in terms of offering greater advertising opportunities to independent businesses in New Zealand.  Over the coming months these opportunities to grow your brand as well as your business leads with Sella will become even more targeted so watch this space.

The auctions will be running from the 4th of December till the 14th, and over 500,000 New Zealander’s will be made aware of these auctions through direct email’s and media promotions.

As a store on sella why not take advantage of this extra traffic to the site and ensure all your products are on the site over this period. We expect this week [...]]]> Starting in December Air New Zealand Charity Auction’s will be running on sella to raise funds to help kiwi kids.

The auctions will be running from the 4th of December till the 14th, and over 500,000 New Zealander’s will be made aware of these auctions through direct email’s and media promotions.

As a store on sella why not take advantage of this extra traffic to the site and ensure all your products are on the site over this period. We expect this week will be one of the busiest of the year so its a great time to expose new users to your business and products.

“My message to all Auctionitis users is that if you haven’t got round to listing on Sella yet, you are missing out. If you are selling on TradeMe you may as well try Sella as well. You’ve got nothing [...]]]> Adrian McKeown increased his www.trademe.co.nz sales a couple of hundred dollars a week in just 10 minutes by automatically listing his TradeMe auctions on sella. Best of all, with no listing or success fees, the money went straight into his back pocket.

“My message to all Auctionitis users is that if you haven’t got round to listing on Sella yet, you are missing out. If you are selling on TradeMe you may as well try Sella as well. You’ve got nothing to lose. You’ll be making more on each sale with no success fees.”

Read his guest post, Why you should be listing on Sella as well as TradeMe, over on the Auctionitis blog.