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Another Successful Advertising Auction for Independent Businesses


An Image of Sella Advertising Reach where Independent Business can purchase premium advertising

It’s been another great week for independent businesses picking up premium advertising on Sella through the Sella Advertising Reach auctions.

Great Deal

The best deal to go this week was the 50,000 premium Ad Impressions targeted to the Motoring section which were picked up by Stereotype Hifi for $51.00 or in CPM (refer to last weeks post for definition) terms $1.02.   Brendan Smith of Stereotype Hifi said “As a small NZ business with limited marketing budget, we were very excited to win this auction for so little. We expect this will give us some great exposure and increase our site traffic”.  To check out their latest products please visit them at www.stereotype.co.nz

Other great independent businesses who purchased advertising through the auctions this week were:

adHub Join The Auctions

This new initiative is going from strength to strength and due to the fantastic response we have been getting, we will be extending the variety of advertising product’s not only on Sella but through a partner company adhub.

adhub will be auctioning off advertising across their network of websites which include great sites such as: Flicks, Realestate, Newstalk ZB, Food Lovers, Radio Sport, etc.  For a full list of advertisers within the Ad Hub network please go to their website here.


Now for a little tip for the next auctions that will be taking place.  To save time and stick to your budget, you can autobid on these auctions to a pre-determined amount which fits your budget.  Just log-in and follow the next steps on the auction page:

  1. Enter the maximum you are willing to pay in the place a bid box.

An image of the placing an auto-bid on Sella

  1. Tick the auto bid checkbox.
  2. Click the place bid button.

An image of an auto-bid being placed on Sella

  1. Confirm your bid.

Sella will automatically place the next minimum bid until your maximum is reached or you win the auction.  If your auto bid is larger than the reserve price, the first bid placed will equal the reserve, if your auto bid is less than the reserve, the first bid placed will be your maximum bid.

The team at Sella are looking forward to the next auction so stay tuned for the next round.

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