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Last week we launched a trial store initiative called “Sella Advertising Reach“.  This initiative has been aimed at giving independent businesses in New Zealand the opportunity mix it with the big brands and purchase our premium island ad or 300×250 position via what else but a Sella Auction.   Not only that but half the earnings from this inaugural Impression Auction are to go to the Child Cancer Foundation.

The initial 3 packages consisted of 50,000, 75,000 and 100,000 Ad Impressions that are to be served [...]

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